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Case Study Law Firm: Building Long-Term Organic Authority



  • Results
120% More Traffic Star 35% Increase in Sales Conversions Star
120% More Traffic Star 35% Increase in Sales Conversions Star
120% More Traffic Star 35% Increase in Sales Conversions Star
Adkins Legal Law Firm

Overview

  • Client: Adkins Legal
  • Service: SEO Strategy for Law Firm Growth
  • Industry: Legal Services (Personal Injury, Criminal Defense, Family Law)
  • Duration: 6 Months

The Results At a Glance

Cemented Wagner Reese as the go-to legal voice on public-safety, medical-error, and consumer-protection stories

41

Total media features

25

Total backlinks

Coverage spanning legal, health, lifestyle, and consumer-focused media

Case Study Law Firm Overview

Adkins Legal, a results-driven law firm known for its expertise in personal injury, criminal defense, and family law, partnered with our team to strengthen its online visibility, attract qualified leads, and dominate local search results.

The firm faced a common challenge — despite providing exceptional legal services, their website wasn’t ranking for the most valuable keywords. Competing law firms were appearing above them in Google search results, leading to lost traffic and client opportunities.

Legal Services

Objective Organic Traffic & Organic Leads

Increase in monthly organic leads
0 %
Increase in monthly organic traffic
0 %
Google Change
0
In Top 3
0 Keywords

Case Study Law Firm SEO Strategy

Our SEO campaign for Adkins Legal was designed to achieve sustainable, AI-proof visibility by focusing on foundational SEO principles — keyword optimization, local SEO, and authority building.

1. In-Depth Keyword & Audience Research

We began with extensive keyword research to identify high-intent search terms used by clients seeking legal help. Using tools like Ahrefs and SEMrush, we analyzed:

  • Search volume and competitiveness
  • User intent behind each query
  • Local keyword variations (e.g., best personal injury lawyer in Atlanta)

This allowed us to build a targeted keyword map for each practice area and optimize the site structure accordingly.

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In-Depth Keyword & Audience Research

2. Local SEO Optimization

Because Adkins Legal serves clients in specific geographic areas, Local SEO became a central focus.

  • Optimized and verified the Google Business Profile (GBP)
  • Ensured NAP consistency across all online listings
  • Built local citations in legal directories such as Avvo, FindLaw, Justia, and Nolo
  • Encouraged client reviews to strengthen trust and search visibility

The result was a significant boost in Google Map Pack rankings and organic calls from potential clients in the target area.

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Local SEO Optimization

3. Authority-Driven Content Development

Our content strategy centered around Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).


We created well-structured, keyword-rich pages for each service area — including:
  • Personal Injury Law
  • Criminal Defense
  • Family Law

Each page included authoritative internal linking, local intent optimization, and schema markup for enhanced search visibility.

Additionally, we developed educational blog content addressing user pain points, such as:
  • How to File a Personal Injury Claim in Atlanta
  • What to Expect After a Car Accident Case
  • How to Choose the Right Criminal Defense Lawyer
This positioned Adkins Legal as a thought leader in the legal industry.
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Authority-Driven Content Development

4. Technical SEO & Site Optimization

A full technical audit was performed to ensure the website’s structure and performance supported SEO success. We:

  • Improved page load speed and mobile responsiveness
  • Fixed crawl errors and optimized URL structures
  • Enhanced meta titles, headings, and schema data
  • Improved internal linking to boost authority flow

Technical SEO & site optimizations ensured both Google and users could easily navigate and understand the site’s hierarchy.

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Technical SEO & Site Optimization

5. Link Building & Authority Enhancement

To strengthen Adkins Legal’s domain authority, we implemented a white-hat link-building strategy, securing backlinks from:

  • High-authority legal blogs
  • Local news publications
  • Legal resource directories
Each backlink was selected for its relevance and trust value, helping Adkins Legal gain credibility in Google’s eyes.
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5. Link Building & Authority Enhancement

6. Integration With AI-Driven SEO Insights

With the rise of AI-driven search systems, we adapted our SEO approach to ensure AI-proof visibility. We focused on semantic keyword optimization and topical authority to make sure Adkins Legal content could appear in AI overviews and featured snippets.

This helped the firm stay ahead of algorithm changes and secure consistent rankings even during major search updates.
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Integration With AI-Driven SEO Insights

7. Continuous Monitoring & Performance Tracking

SEO success depends on data-driven decisions. We tracked key metrics using Google Analytics and Search Console to monitor progress in:

  • Keyword rankings
  • Organic traffic growth
  • User engagement
  • Conversion rates

Monthly reports were provided to highlight measurable improvements and ensure transparency at every stage.

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Data Chart Icon

Case Study Law Firm Performance Insights

After six months of data-driven SEO implementation, we saw measurable growth across all major KPIs.

🔍 Google Search Console Insights

Period Analyzed:

Data Chart

A notable increase in impressions from Q2 2025 shows that Google began recognizing and ranking more Adkins Legal pages for high-intent keywords.

Click volume nearly doubled after technical SEO fixes and the addition of optimized practice-area content.

The average position improved from 42+ to 24.6, indicating strong movement toward page-one rankings across priority keywords.
Seasonal fluctuations aligned with campaign pushes around personal injury and criminal defense keyword clusters, showing effective timing and alignment with client intent.

📊 Google Analytics Data Insights

Traffic Performance (Jan – June 2025):

Data Chart
A 105% rise in new users indicates improved organic visibility and brand discovery through Google Search.
The high engagement rate of 89.1% shows that visitors are interacting meaningfully with the site—reading content, filling forms, and navigating to contact pages.
Consistent session growth (+38%) correlates directly with keyword ranking improvements and enhanced page experience (Core Web Vitals optimization).
The 10K+ events tracked highlight strong user interactions, including clicks on service pages, case study reads, and blog post scrolls—showing visitors’ genuine interest in legal topics.

Results Achieved

Website Traffic
+ 0 %
Lead Conversions
+ 0 %
Improved SEO Rankings
+ 0 %
Paid Ad Engagement
+ 0 %