Locksmiths Case Study
Project Overview
This locksmith company specializes in providing certified, pre-owned, and new locks, security systems, and access control solutions for homeowners and contractors working for hospitals, schools, offices, and government buildings. The company’s goal is to help more customers secure hard-to-find and discontinued lock and security system components at the most affordable prices.
The client reached out to Thrive to optimize its WordPress website and implement advertising campaigns to expand its reach and generate qualified leads. Since taking over the company’s online marketing campaign in January 2019, we transformed its online presence, resulting in steady lead generation and increased inquiries.
Our digital marketing team delivered a staggering 83 percent increase in conversion rate, a 155 percent increase in return on advertising spending (ROAS), and a 113 percent increase in overall lead volume year-over-year (YOY).
The Highlights
Initially, we launched targeted advertising campaigns to boost inquiries for the most in-demand services. After the client raised its initial budget, we expanded into advanced strategies, including location-based ads and remarketing campaigns, which doubled the volume of leads from various service categories.
To maximize the client’s online potential, we also managed its website optimization and search engine optimization (SEO) campaign. Within only a few months of the partnership, our SEO efforts helped the client gain traction for long-tail keywords with medium search volume. We then expanded to higher search volume keywords.
Thrive’s combined pay-per-click (PPC) advertising and SEO solutions resulted in a significant increase in lead generation and overall client engagement. Compared to the previous 12-month period, the client saw these results in the 12 months leading up to July 2021:
Executing the Strategy
The Challenge
The client approached Thrive because its WordPress website was gaining little to no online visibility or qualified leads. Our initial conversion rate optimization (CRO) audit revealed the following issues:
With a small initial budget from the client and high expectations, we had to focus our marketing efforts on solutions that drive immediate performance.
The Solution
With a limited budget, we concentrated on search campaigns targeting location-based keywords and specific locksmith services.
Once the client increased its marketing budget after seeing positive results, we implemented advanced campaigns, including geo-targeted ads and remarketing. These strategies helped increase brand visibility and attract highly qualified leads.
Our SEO efforts focused on technical optimizations and content updates for key service pages. We aligned our strategy with the client’s goals by prioritizing high-impact service categories.
Initially, we performed extensive keyword research and mapping to identify relevant search terms for each service. After finalizing the keyword list, we updated service titles and descriptions to make them search-friendly and engaging. We also reviewed interlinking, created detailed FAQ sections, and published blog content addressing common locksmith needs to drive more traffic and position the client as an industry expert.
Additionally, our SEO experts enhanced the client’s online authority by building high-quality backlinks and optimizing the WordPress site for speed and mobile responsiveness.
Thrive’s ongoing digital marketing campaigns continue to focus on creating and implementing strategies for sustainable lead generation and business growth.